Muscular Dystrophy Association - Transformation - (2008) :30 (USA)

"We wanted commercials that were very simple, but conveyed hope and help," said Mark Itkowitz, ecd at E.B. Lane. "Classically we are rebuilding the MDA brand and hopefully, to paraphrase Humphrey Bogart, this will be the beginning of a long, beautiful business relationship," Itkowitz said.

Ad agency: E.B. Lane, Phoenix
Mark Itkowitz : Executive Creative Director
Peter Schaer : Creative Director
Carolyn Peterson : Agency Producer
Director : Cary Truelick, True Story films
Production Company: Copper Post
Post Production: Copper Post

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