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Must Bubble Gum's long lasting flavour '45' & the stinkiest print ad ever

The only thing that would make this ad better is if it was some sort of scratch and sniff print, but the photograph's treatment of all the lovely but stinky-breath foods has the same effect visually. Radishes, onions, glorious garlic flowers and spicy sausage crowd the page and make you wish for a stick of minty gum.

Agency: BBR Saatchi & Saatchi
Air Date: December 2015
C.E.O: Yossi Lubaton
VP-Creative Director: Idan Regev
Creative Director: Sharon Refael
Copywriter: Eran (Shushu) Spanier
Art-Director: Aia Bechor Kujnitzky
VP-Group Account Head: Maya salomon
Account Supervisor: Yogev Atoon
Account Executive: Omry Sela
Graphic Studio: Yulia Zak, Yaniv Shachar
Head Of Production & Content: Dorit Gvili
Production: Gali Starkman
Creative Coordinator: Eva Hasson
Photographer: Yoram Aschheim
Food Stylist: Sharon Kedem
Category Manager Strauss: Meital Tarazi
Brand Manager Strauss: Lian Shemesh

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