//** * * */

Mustache March 2014 "Stout Hearted Men" (2014) 1:40 (Iceland)

This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember. In Iceland, nothing is more masculine than mustaches and male choirs. This ad combines the two. The song is an traditional male choir standard called "Hraustir menn” (Stout Hearted Men). A total of 250 men sang in this ad that was filmed in multiple locations around Iceland. Pretty cool.

I have no idea what the lyrics mean. if any Icelandic peeps are out there, help us out, huh?

Agency: Brandenburg — Iceland
Director: Sævar Guðmundsson – Purkur.com
Client: Krabbameinsfélag Íslands / Icelandic Cancer Society
Jon Thor Þorleifsson, pródúsant.
Sævar admin Shaphan, director
Bergsteinn Björgúlfsson Cinematographer
Willow Sigurdsson, cinematographer
Styrmir Hauksson, sound engineer
Halldór Gunnar Palsson, sound engineer
Lily SMITH, photographer
Ms Einarsdóttir, stylist
Kristin Kristjánsdóttir, makeup
Geir Magnusson, assistant and driver
Trick Shot, post-production editing
Kukl equipment nec, Pegasus, and Purkur Bergsteinn Björgúlfsson lent tools for the ad. Invaluable contribution.

Choirs and Singers
Jakob Frímann Magnússon
Högni Egil
Unnsteinn Manuel Stefánsson
Jonah sig
Gissur Paul et
coffee bar choir
Dept. boys
Male Choir Eyjafjarðar
choir Svarfdæinga
Dept. Eagle
Dept. of thrush
Dept. of Computer Science

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Dabitch's picture

I'm hearing a little of this when it picks up:

Give me men, who may fall
by virtue of the righteous case.
Oh! Soon the call from the beach to the mountains
to freedom battle báls
Nothing hinders a healthier soul
the keep a man judgment broke.
Ah, the victories sannleiksmál
and every intertwined puzzle.

As you can tell, I haven't quite hacked icelandic, is really tricky IMHO.

kidsleepy's picture

very interesting. but saying Icelandic is "quite tricky" is an understatement.