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This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember. In Iceland, nothing is more masculine than mustaches and male choirs. This ad combines the two. The song is an traditional male choir standard called "Hraustir menn” (Stout Hearted Men). A total of 250 men sang in this ad that was filmed in multiple locations around Iceland. Pretty cool.
I have no idea what the lyrics mean. if any Icelandic peeps are out there, help us out, huh?
Agency: Brandenburg — Iceland
Director: Sævar Guðmundsson – Purkur.com
Client: Krabbameinsfélag Íslands / Icelandic Cancer Society
Jon Thor Þorleifsson, pródúsant.
Sævar admin Shaphan, director
Bergsteinn Björgúlfsson Cinematographer
Willow Sigurdsson, cinematographer
Styrmir Hauksson, sound engineer
Halldór Gunnar Palsson, sound engineer
Lily SMITH, photographer
Ms Einarsdóttir, stylist
Kristin Kristjánsdóttir, makeup
Geir Magnusson, assistant and driver
Trick Shot, post-production editing
Kukl equipment nec, Pegasus, and Purkur Bergsteinn Björgúlfsson lent tools for the ad. Invaluable contribution.
Choirs and Singers
Jakob Frímann Magnússon
Unnsteinn Manuel Stefánsson
Gissur Paul et
coffee bar choir
Male Choir Eyjafjarðar
Dept. of thrush
Dept. of Computer Science