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November 25 is the International Day for the Elimination of Violence against Women, and on that day this ad was released in Israel.
The insight: women who live in violent relationships often think about the future of their children.
This insight was the base of this campaign for NAAMAT, an organization that is a part of Israel’s worker's union, that creates shelters for women in danger all over the country. The idea was even simpler, you can plan for your children on plan your way out now.
Ad Agency: PUBLICIS GROUPE ISRAEL
CEO: Shelly Shamir Keinan
Creative VP: Igal Ezra
Creative team: Paul Pashkovsky, Adi Ziv
Account VP: Sandra Gitter
Account team: Hen Kopel, Adriana Mesia
Production team: Iris Yisraeli, Orly Vilensky, Bar Amit
Strategy VP: Hadas Dublin
Production: Babushka Productions
Director: Dovev Alperson