Nadkins - Whistle - (2016) :45 (USA)

Jon Soto and Nick Cohen have revived the legendary "Mad Dogs and Englishmen" ad agency, and just to show you that they're serious about bringing quirky back, they released this ad for Nadkins. The ad lives on the web and on Nadkins website, "and plays in your head for hours after you've seen it" Jon warns, which I can confirm. (argh! the marching balls!)

The CEO of the company, Joe Caccamo handed the entire project to the phoenix-like reboot of Mad Dogs and Englishmen last January, which is headed up by the ECD team Nick Cohen and Jon Soto. The agency launched based on this client, and is now best coast based, not NYC. "He had a name and a desire to make it happen" Jon explains, "We created everything. Logo, strategy, packaging, website and film." I wouldn't know, but the product seems like a really good idea to me, it's like wipes but without the beaver puns.

Client: Nadkins CEO Joe Caccamo

Ad agency: Mad Dogs and Englishmen
Executive Creative Directors: Jon Soto, Nick Cohen
Agency producer: Paul Golubovich

PRODUCTION
GoodOil FIlms, Paddington NSW AUSTRALIA
Director: Uncle Friendly
Exec Producer: Sam Long
Producer: Ira Brooks
DoP: Jac Fitzgerald

EDITORIAL
Cut and Run, San Francisco CA
Editor: Christopher Kasper
Exec Producer: Deanne Mehling

FINISH
Jogger, Los Angeles CA
Colorist/VFX: David Parker
Exec Producer: Rich Rama
Producer: James Howell

MUSIC
Stimmüng, Santa Monica CA
Composer: David Winer
Exec Producer: Ceinwyn Clark

MIX
Studio Guapo, San Francisco CA
Engineer: Christopher Forrest

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