In a TV advert that premiered Monday night Naomi Cambell parodies her own angry reputation for Tesco's brand Cherokee clothing. In the ad Naomi is seen arriving at a hotel and madly beating down those starbursts that reveal how inexpensive her outfit really his, until she throws a real hissyfit and wrestles a starburst to the floor. The ad ends with her being led away by the local police and the strapline "Design by Cherokee. Price by Tesco".
The next ad, a 10-second "tail-ad" that follows the first in a block of commercials, shows Naomi loosing it at an anger management meeting when more starbursts appear to ruin her day.
The agency behind this and last years commercial is Lowe London. The ad was written by Tom Hudson and art directed by Lee Goulding. It was directed by Bryan Buckly, co-founder of Hungryman.