Nathan Clark and the Clarks Desert Boot Whatsapp History tour

This is a case study for Clark's desert Boots history-stunt on WhatsApp. Created by Nathan Clark in 1950, the Clarks Desert Boot became an icon of rebellion for the Parisian students of ‘68, a fashion icon to the Mods, and a status symbol for the Reggae generation of Jamaica. The 80s Ska and Mod revival brought the boot back again and again, and now you can chat with Nathan Clark on Whatsapp, though I fail to see why anyone would want to do that. You can delve even deeper into the history at This is part of the campaign "from rats to rude boys".

Client: Clark's

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