National Campaign against online pedophilia - This shouldn't be here - Brazil

To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children's underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: "This shouldn't be here, but some people pretend that they can't see it" and was signed "report pedophilia www.censura.com.br

Jaques Lewkowicz, Executive Creative Director
André Laurentino, Executive Creative Director
Victor Sant´Anna, Creative Director
Manir Fadel, Creative Director
Braulio Kuwabara, Creative Director
Felipe Luchi, Creative Director
Pedro Rosa, Art Director
Ivan Teixeira, Copywriter

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(Probably not the best place to admit that I buy kids undies. How else could I have Hello Kitty panties?)