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National Lottery / Camelot - Bag of Smiles / What would you do (2006) :30 (UK)

A man wakes up and finds a bag of smiles. He puts a smile on his wife's face, and with this the chain of people handing out smiles to other people begins. 

Client : National Lottery (UK)
Ad agency: Abbott Mead Vickers BBDO
Production Company : Studio AKA
Copywriter : Peter Souter
Art Director : Phil Cockrell
Art Director : Graham Storey
Agency Producer : Celestine Hall
Producer : Nikki Kefford
Director : Marc Craste
Creative Director : Paul Brazier

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