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This is very exciting-- it's Adland's first submission from Macedonia! And what a great one, too.
When our red-headed CEO and editor gets back online I need to have her update our countries list below.
An early warning sign of Alzheimer’s is that people remember things from the past, but not the present. To help create awareness about this, for the National Neurological Institute, Publicis Skopje
talked to alzheimer’s patients to find out what news of the day they remembered. Using their memories we created the News From The Past. Articles were written based on memories form real patients.
The end take away was "This is the latest news for the people with Alzheimer's." People could find more information about the disease on www.alz.mk.
This is such a great idea, and one that had some great results. They reached 68% of the Macedonian population and visits to the site increased 215%.
National Neurological Institute
Advertising Agency: Publicis Skopje
Creative Director: Vasilije Corluka
Art Director: Miki Stefanoski, Milan Stojanov
Copywriter: Dejan Spirkoski
Designer: Aleksandar Jakovlev, Gjorgji Janevski
Photographer: Aleksandar Pulios
Media Director: Igor Celebic
Strategic Planner: Bojana Trpcevska
PR Director: Saso Duljanov
Published: September, 2013