National Partnership for Women & Families - A long five years (2017) :90 (USA)

Biscuit Filmworks produced a new PSA for the National Partnership for Women & Families promoting the organization’s mission of advancing a comprehensive national paid family and medical leave policy. The spot, “A Long Five Years,” was directed by Aaron Stoller, voiced by Sophia Bush, and provides a bittersweet comedic take on the serious challenges faced by the more than 100 million U.S. workers who do not have paid family leave through their jobs.

The spot centers around “Lauren,” a massively 260-week pregnant paralegal who can’t afford to take time away from her job to give birth, so she’s opted to stay pregnant until she has stockpiled enough vacation time to take leave without experiencing financial hardship. Lauren deftly maneuvers her car, cramped office cubicle and toilet stall hefting her enormous belly and making a bold statement about the lack of family and medical leave policies in the United States.

The spot was produced for the National Partnership for Women & Families, a non-profit, non-partisan organization that for over 45 years has been promoting fairness in the workplace, reproductive health and rights, access to quality, affordable health care, and policies that help women and men meet the dual demands of work and family.

PROJECT CREDITS: “A Long Five Years”

ORGANIZATION: National Partnership for Women & Families
Debra L. Ness, President
Vicki Shabo, Vice President
Sadie Kliner, Deputy Communications Director

CREATIVE TEAM
Jessica Coulter, Creative Director
Eli Terry, Creative Director
Tara Leinwohl, Executive Producer

PRODUCTION: Biscuit Filmworks
Aaron Stoller, Director
Monica Lenczewska, DP
Shawn Lacy, Managing Director
Holly Vega, Executive Producer
Rachel Glaub, Head of Production
Mercedes Allen-Sarria, Head of Production
Mala Vasan, Producer
Peter Owen, Production Supervisor
Tim Moen, Production Designer

EDITORIAL: Arcade Edit
Geoff Hounsell, Editor
Damian Stevens, Managing Partner
Crissy DeSimone, Executive Producer
Kirsten Thon-Webb, Head of Production
Adam Becht, Senior Producer
Laura Sanford, Assistant Editor

Online: Timber
Brian Shneider, Lead Flame
Austin Lewis, Flame Assist
Gabriel Valente Ferrao, Designer
Lauren Loftus, VFX Producer
Sabrina Elizondo, Executive Producer

Telecine: Company 3
Bryan Smaller, Colorist
Ashley McKim, Executive Producer
Adam Van Wagner, Producer

Mix: Lime
Jeff Malen, Mixer
Susie Boyajan, Executive Producer

Music: Walker
Robert DiPietro, Composer
Sara Matarazzo, Executive Music Producer
Julianne Wilson, Music Producer

AnonymousCoward's picture