To promote the NBA global games in Rio, agency Africa Zero created this stunt which, due to my limited Portuguese, I can only describe as bungee basketball. Looks like it was a lot of fun.
Client: NBA Global Games
Advertising Agency: Africa Zero, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Director: Andrea Siqueira, Jeferson Rocha
Art Director: Marcelo Maciel, Jeferson Rocha
Copywriter: Victor Castelo