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Nerd Wallet Extends "Turn to the Nerds" Platform in New Campaign; First Work Under New CMO

“Turn to the Nerds” launched last summer, and it was designed to introduce the NerdWallet brand as a friendly, approachable resource - and showed this with shouting giant text landing in everyday situations. This campaign opens it up, because we all have “Money Questions”, but we don't often get great answers from the people around us. The first spot in the campaign shows all the money questions we asks ourselves, be they big or small.

This is the first campaign to launch under the leadership of Nerd Wallet’s first-ever Chief Marketing Officer, Kelly Gillease, whose appointment was just announced. “NerdWallet has a team of passionate Nerds that work to answer the personal finance questions people have most - from which credit card is best for me, to how to shop for my first home,” Gillease said. “In our new Money Questions campaign, we highlight how NerdWallet helps to get you the information you need - in an easy-to-understand way - so you can make the best financial decision for you.”

When asked about the new work, ARGONAUT Founder and Chief Creative Officer, Hunter Hindman, said: “We’re really proud of where we’ve taken the “Turn to the Nerds” platform over the last year and the “Money Questions” work is some of our best yet. It’s overwhelming for people to know where to go with their money questions. With this campaign, we have been able to distill all of what NerdWallet does down to a simple, compelling human benefit that can live seamlessly across both NerdWallet products as well as our varied media touch points.”

Client: NerdWallet

CMO: Kelly Gillease

Director of Brand Marketing: Alison McGlone

Brand Marketing Manager: Erin Albertson

Associate Brand Marketing Manager: Vivian Chen

NerdWallet Creative Director: Rob Nikzad

NerdWallet Head of Copy: Christina Cartal

 

Agency: ARGONAUT

Chief Creative Officer:  Hunter Hindman

Group Creative Director: Rob Calabro

Copy Writer: Chris Kessler

Art Director: Sean Grimes

Creative Director: Ryan McLaughlin

Copy Writer: Austin White         

Producer: Mark Tobin                                              

Producer: Daniel Odishoo

Group Brand Director: Rebecca Kallman

Brand Manager: Lindsay Igoe

Brand Manager: Chris Remy

 

Directors Bureau

Director:  Sam Holst

Cinematography:  Nigel Bluck

Production Company: The Directors Bureau

MD/Executive Producer: Lisa Margulis

EP/Head of Production: Elizabeth Minzes

Line Producer: Kali Niemann

 

Cut+Run SF

Editor | Pete Koob

Assistant Editor | Lori Arden

Producer | Cassandra Guardado

Executive Producer | Deanne Mehling

 

Jogger SF

Creative Director | Andy Brown

Flame Artist | Matt Trivan

Online Producer | Caylee Banz

Executive Producer | Deanne Mehling

 

Roger Credit List:

Executive Creative Director: Terence Lee

Executive Producer:  Josh Libitsky

Head of Production:  Liz Catullo

Director of Business Development:  Anne Pendola

Producer:  Fayna Sanchez

Designers:  Tina Hung, Kevin Jan

2D Animators:  Tina Hung, Kevin Jan, Jeremie Carreon

 

Director: Mishka Kornai

Cinematography:  Galo Olivares

Production Company: Whitelist.tv

Executive Producer: Jerad Anderson

Head of Production: Matt Griffo

Line Producer: Mark Conley

 

Production Service Company (Mexico City):  Tonic

 

Editorial: Beast SF

Editor: Tim Brooks

Assistant Editor: Jed Stuber

Colorist/Flame Artist: Dave Burghardt

Executive Producer:  Tracy Coleman

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