Netflix - the friendly pre-roll campaign (2016) case study (France)

Youtube pre-roll ads are all grown up and the ideas for them are tailored to the media these days, which is how you avoid being irrelevant ad rejected by the "skip ad" button. Using the data learned and the countless hours of "Friends" funny scenes available to them, Ogilvy Paris bombarded Youtube France with pre-roll Friends clips that matched what the viewers were looking for. Sort of. For "Hotline Bling" you got overweight Monica dancing. If you were looking for makeup tutorials, you got a clip of Joey in a Japanese male lipstick commercial. Any topic you can think of had something in Friends that fit it. Nostalgia hit the French hard, and Friends became one of the most watched Netflix shows, despite it's been ten years since it went off the air.

Client: Netflix
Project: The Friendly Preroll Campaign
Agency: Ogilvy Paris
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Creative Team: David Martinangelus (ACD), Erika Reyes & Mateo Fernandez (AD)
Business Director: Anne-Sophie Carbo
Account Supervisor: Nadia Lasfar
Head of Strategic Planning: Alexandra Mimoun
Strategic Planner: Amélie Delacour
Head of Integrated Production: Antoine Bagot
Production Company: Fighting Fish
Media agency: Google

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