Netflix Instant - Character Genre - (2011) :30 (USA)

In a cinematic 30 seconds, the new spot for Netflix Instant takes us from the pulse-pounding heights of an action film to the sandy shores of true romance to the chilly climate of an Arctic documentary. Working with agency Goodby, Silverstein & Partners, director Will Hyde developed scenes that play to the hyperbolized stylization of each genre, with a fluid edit that seamlessly transitions from one to the next. The reveal that all of these movies live on your TV or laptop via Netflix brings home the point that movies are more accessible - and more watchable - than ever.


Agency: Goodby, Silverstein & Partners
CD: Jeff Goodby
ACD/Art Director: Jack Woodworth
ACD/Copywriter: Craig Mangan
Exec Producer: Barbro Eddy
Account Director: Angie Ziebell
Account Manager: Samantha Bartelloni
Asst. Acct. Mgr: Lisl Schilperoort

Live Action Production: Moxie Pictures
Director: Will Hyde
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Lisa Shaw
DP: Maz Makhani
Production Designer: Les Brown

Animation, VFX & Post: Superfad
Executive Creative Director: Will Hyde
Art Director: Loren Judah
Lead 3D Artists: Matt Guzzardo and Robin Scher
3D Artists: Jeff Chavez, Phiphat Pinyosophon, Andrew Butterworth, Adam Rosenzweig, Patrick Clarke
Lead Compositor: Joel Voelker
Compositors: Paulo Dias, Marco Giampaolo, Jeff Chavez, Paul Barkshire, Erik Rasmussen
Editor: Doron Dor
Colorist: Joel Voelker
Senior Producer: Nannette Buroker
Executive Producer: Chris Volckmann

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