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A New Species From Jeep

Creepy rockcrawlers are the latest from Jeep for the all-new Wrangler Unlimited. Wanting to tout the vehicles 4-doors yet show a sense of fun and adventure, various types of outdoor gear were photographed on the roof of each vehicle. The result - bugs. The bugs (four-dooricus rockcrawlerus) are being used to unveil the vehicle at the NY Auto Show this month. Read more to check them out.

Agency: BBDO Detroit
Creative Directors: Bill Morden, Mike Stocker, Robin Chrumka
Copywriter: Ty Hutchinson
Art Director: John O'Hea, Paul Szary
Photographer: Madison Ford

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