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The New York Times is now 'Independent' in new ad campaign.

The New York Times and Droga5 are back. Instead of talking about "the truth", they share their readers and their readers reading history with the world. Meet Vera "It takes me all morning to check my emails"

Each person is presented with their reading history, typed out on the screen as it matches what the individual is doing. This is also carried to the OOH advertising, which is digital and billboards, including moving digital screens. 

Ad agency: Droga5

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