Newspaper Marketing agency ad steps out of line, gets banned.

Badland: 

The Newspaper Marketing Agency ad nicknamed "killer heels", created by TBWA London, which shows a man spiked on a stiletto has been banned by the ever vigilant watchdog ASA.
The ad received 81 complaints it was offensively sexist and overly violent. The ASA said about the ad "featuring an oversized stiletto-heeled shoe skewering a businessman in a pool of blood was offensive because it trivialised and stylised violence." Despite the visual pun being 'cartoon-like' to avoid offence, people objected to the ad. "The advertisers claimed that, because the image was removed from reality and in a fashion context, it would not be seen to condone or encourage violence or homicide" the ASA said... And probably added under their breath "boy we're they wrong..." (to see it, read more as usual)

The offending ad:

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (11)

  • claymore's picture
    claymore

    Mebbe it's because it's not quite lunchtime yet and I'm hungry, but that blood splatter kinda looks like a plucked goose trying to take flight. Honk.

    Dec 01, 2004
  • Andreas-Udd's picture
    Andreas-Udd

    It's getting to be dinner-time here Claymore.. and I thought it looked like Ketchup..... Mmm Ketchup, my favorite vegetable. ;)

    Dec 01, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    oooh. Been a while since I've seen such a say it, show it concept. ;)

    Might be my monitor but that "blood" looks more like pink nail polish to me.

    Dec 01, 2004
  • blabla's picture
    blabla

    caffeinegoddess needs a monitor calibration for xmas. ;)

    I like it actually, and I suspect this will be a coveted ad in the crazy crowd of masochistic macrophiliacs (love of giantesses).

    Dec 01, 2004
  • Dabitch's picture
    Dabitch

    macrophiliacs? what kind of seedy websites have you been travelling on lately? ;)

    Dec 01, 2004
  • amoeba's picture
    amoeba

    I bet you're right.

    Also, I really like this ad as well. Eyecatching.

    Dec 02, 2004
  • deeped's picture
    deeped

    Two stupidities never makes one right...
    Stupid ad. Stupid watchdog. Say your sorry and go home.

    Dec 02, 2004
  • deeped's picture
    deeped

    (and I know that it should be "say you're sorry" but I still haven't got my morning-shot of caffeine (w/o the goddess)).

    Dec 02, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I don't get it.

    Dec 06, 2004
  • Dabitch's picture
    Dabitch

    The sender NMA just want to remind people that newspaper advertisments can in fact be eyecatching and page-flip-stopping for all sorts of products, even fashion.

    Dec 06, 2004

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