Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.
Ad agency: Wieden + Kennedy
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
Founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.