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Nike "Hard Work Wins" (2016) 1;00 (Germany)

This Nike spec ad written produced and directed by Samuel Buscapé has a nice misdirect. It starts first by building up the tension from what looks like a retro NASA movie, where something dramatic is happening. At the last minute, the head person decides to literally roll dice to see what happens. It then transitions to a dude and on a court, doing pushups and practcing to make the point hard work beats luck every time. It is hampered a bit by the somewhat sleepy pacing, but otherwise it's a smart idea.

Client: Nike
Written, produced an directed by: Samuel Buscapé
Production: samuelfilm.com
DoP: Philipp Kuhn
Martin Plass
Nina Mercedes Tratz
Wolfgang Zarnack
Jakob Stähler

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