Mara Gómez, Argentina’s first transgender soccer player, appears in Nike's “Play New” campaign.
The advert shows Gómez playing on the football field and training. Instead of rain, we get soccer balls.
“At 15, I never thought I would dedicate myself to football, I had never played it. Right in front of my house there was a little field and a friend told me to come and play. That's when everything changed.”
“Today, I’m the first professional transgender player in Argentina,” Gómez continues. “And it was not easy, because I didn’t have a role model to follow. So, it’s my turn to open the door for the athletes to come.” And that's when the downpour of soccer balls happens.
In a Nike blog post connected to the campaign, Gomez said her dream is to de-binarize FIFA regulations and, someday, represent Argentina in a World Cup.
Client: Nike Argentina
Agency: R/GA SS LATAM