Abby Wambach, Sydney Leroux and Alex Morgan and younger girls are struggling with solo practice. Then the music kicks in, and the individuals play together to make a better team. At least that's what we're supposed to see in this somewhat pedestrian soccer ad. Music is 70% of a commercial they say, but that doesn't mean you should slack on the directing and editing, people. Set to the anti-American song "American Woman" by Canadian band The Guess Who's, wisely missing the bit where they sing "I don't need your war machines, I don't need your ghetto scenes" and instead using the line "American woman, stay away from me" as if all the other teams fear this one, we are lead to one conclusion: "Strong alone. Unstoppable together"
The most interesting thing about this ad is that it's made by Thousands Creative, a two man shop of former Nike people in Portland, Oregon. So fresh on the scene that they only have a spartan tumblr site, this creative team managed to take a chunk of Nike work as their main client.
Ad agency: Thousands Creative