Nike - Unlimited Courage - (2016) :40 (USA)

Chris Mosier, the first transgender athlete to make the U.S. men's Olympic team, stars in Nike's newest "Unlimited" campaign installment which aired this Monday night on NBC. Mosier is a duathlete who transitioned in 2010, and joined the men's national team in 2015. The fourth wall is broken here as the VO and Chris Mosier interact, with Chris responding "I didn't" to all the questions the VO asks. The punchline being that Chris just did it anyway. That's a good evolution of an old tagline.

"Everything that I've done in the last five, six years since I started to transition, has been with a 'Just Do It' mindset," Mosier has said in a statement. "I didn't know if I would be competitive against men; I just did it. Every success that I've had since then has shown me that anything is really possible. By not stopping myself, not limiting myself and just really going for it, I've learned a lot about myself and also had the opportunity to further the conversation on trans inclusion in sports."

"Being the first trans man on a U.S. men's national team was a dream come true for me," Mosier said. "It's just such an amazing opportunity - and an amazing opportunity for other people to see themselves reflected in someone succeeding in sports as a trans man."

Client: Nike

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.