Nike "Yoga" (2015) :35 (The Netherlands)

As part of Nike Woman's global #betterforit campaign, this ad was created for the Russian market. In it, we hear the inner thoughts of the women whose snide remarks are telling them to give up. But they never do.
This yoga pose is cringe-worthy. Mad respect for that.

Russian Translation:

Inner Voice: Okay, are you mental? If you want to feel good, just go for some retail therapy or the beauty salon.
(on phone:) You have one minute to go.
Her voice: Yeah, maybe. But there are some things you can't fake.

Client: Nike
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director David Smith, Alvaro Sotomayor, Craig Williams
Art Director Ignasi Tudela
Copywriter Zoe Hawkins
Head of Content Joe Togneri
Planner Danny Feeney, Michelle Arrazcaeta
Communications Planner Josh Chang
Group Account Director Kirk Johnsen
Account Director Kathryn Addo
Senior Account Manager Jorge Fesser
Broadcast production / Head of Art Buying Maud Klarenbeek
Art buying / broadcast production Javier Perroud
Head of Studio Jackie Barbour
Retoucher Dario Fusnecher
Project Manager Janna Harrington
Business Affairs Michael Graves
FILM / PRINT PRODUCTION
PRODUCTION COMPANY TERRIE TANAKA MANAGEMENT
Director/Photographer Carlos Serrao
Director of Photography Monica May
Producer Amy Lynne
Executive Producer Terrie Tanaka
Vogue Shoot Make-up Mark Williamson at artist-management using Mac
Vogue Shoot hair Hanjee at Jed Root for Hanjee Hair Gallery
EDITING COMPANY WHITEHOUSE POST
Editor Sam Gunn
AUDIO POST WAVE AMSTERDAM
Sound Designer/Mixer Alex Nicholls-Lee
MUSIC GLINTSHAKE / MASSIVEMUSIC
Katya Izotova Glintshake
Olga Markes Glintshake
Adelina Sotnikova MassiveMusic
Diana Vishneva MassiveMusic
Darya Klishina MassiveMusic
POST PRODUCTION GLASSWORKS
Flame Morten Vinther
Telecine Scott Harris
Producer Jane Bakx
MEDIA BUY MINDSHARE RUSSIA
DIGITAL PRODUCTION + SOCIAL ACTIVATION INSTINCT BBDO MOSCOW

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