Nissan Billboard spews exhaust outside New York Auto Show Javits Center

Don't worry kids, the smoke coming out of that billboard sized exhaust pipe is environmentally friendly party-smoke.

TBWA\Chiat\Day LA and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world.


Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone
Associate Creative Director: Garman Yip

Art Director: Kat Ford
Copywriter: Joe Hagel

Account Team Credits
Managing Director: Jon Castle
Account Director: Ben Muldrew
Account Director: Bonnie Schwartz
Management Supervisor: Patrick Jones
Management Supervisor: Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover
Assistant Account Executive: Colleen Toombs
Product Strategy Director: Joel Weeks

Business Managers: Jill Durand, Stephanie McCall and Robin Rossi

Art Producers: Anna Willman

Print Credits
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta & Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell and Riki Komachi
Copy Editors: Scott Roberts and Laurie Fisher

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AnonymousCoward's picture
AnonymousCoward's picture

Excellent design and presentation, I had never seen anything like this, like everything the company does nissan excellence and quality.