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The Nissan electric began a chain of events that lead to the Peace Bomb, says this ad. Hmm, a peace bomb, not a bad idea.
TBWA\Chiat\Day LA client Nissan will be among the first companies and sole automaker to use Apple’s iAd mobile advertising network. Apple CEO Steve Jobs unveiled the iAd, which is supported on Apple’s newly introduced iOS 4 software platform at the company’s Worldwide Developers Conference.
Nissan’s mobile ad campaign will feature the Nissan LEAF and incorporate a sweepstakes through which consumers can register to win a Nissan LEAF. The LEAF is the first affordable, mass market, 100% electric, zero-emission vehicle to hit the market.
Agency: TBWA\Chiat\Day LA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Chris Adams
Group Creative Director: Margaret Keene
Creative Director: Olivier Rabenschlag
Interactive Associate Creative Director: Dylan Schwartz, Glenn Sanders
Associate Creative Director: Jason Busa, Michael Richardson, Shawna Bigby
Interaction Design: Kathrin Hoffmann
Copywriter: Marcin Markiewicz, Ron Schlessinger
Art Director: Vladislav Ivangorodsky
Designers: Donny Smith, Bory Chung, Jason Fryer, Ken Bones, Adhemas Batista