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Nissan Sentra SE-R Project - 2010 Canada

We created the first totally remote control commercial. We created exact replicas of SE-R in 1/10th scale. But we also shot the entire commercial using RC camera cars and RC helicopters. This has never been done before.

Client: Nissan
Title: “Drift” & “Making Of”
Agency: TBWA\Toronto
Creative Director: Allen Oke, James Ansley, Mark Mason
Copywriter: Allen Oke, James Ansley
Art Director: Mark Mason
Agency Producer: Nadya MacNeil
Director: Terri Timely
Production Company: Soft Citizen/Hard Citizen
Executive Producer: Eva Preger, Link York
Head of Production: Rob Burns
Line Producer: David Lambert
Director of Photography: Donavan Sell
RC Operator: Carlos Auerbach
Model Maker: Alan Wolfe
Editorial: Mark Morton/Jackie Roda, School Editing
Music: Joey Serlin, Vapor Music
Director of Digital Media Arts: Tasha Dean
Agency Digital Producer: Lindsay Hutchison
Flash Developers: Niral Patel/Joeddy Mathurin
Director of Earned Media: Trevor Campbell
Director of Marketing, Nissan: Mark McDade
Account Director: Richard Phillips
Account Supervisor: Trevor Byrne

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