Nivea Thais Up Traffic In Bangkok

A truck. A supermodel. A prime minister. A shower. A traffic jam.

Sounds like another girly gimmick gone awry.
Read more for archived story...

(Archived) After cracking down on drugs and pirated products, Thai Prime Minister Thaksin Shinawatra is now going on about moral ethics.

Last week, he took the police force to task for not stopping a Nicea mobile stage that went around Bangkok on Wednesday, with Thai model Methinee Kingphayome taking a shower in a frosted cubicle to promote a new shower product.

'It was inappropriate,' Mr Thaksin fumed.

'The police should have stopped it. A police weakness is that they wait for policy changes before acting.'
 

Advertising guru Seri Wongmontha lent him support by urging customers to refrain from buying the product.

'I am angry with the creative team for ignoring Thai culture with only the aim of selling a product,' he said.

Meanwhile, the producer of the campaign and the unnamed advertising agency have been summoned by the Consumer Protection Commission and charged with violating moral principles.

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claymore's picture

For a bonus Nivea fix, check out their mildly disturbing online Flash game. Warning: Watch out for the artificially intelligent nekked guys - they like to bump into you every chance they get. Eek.

anonymous's picture

Here is Google's cache of the Bangkok Post article

Dabitch's picture

drats, seems the cache is gone too.

anonymous's picture

Here you go.

Models showering `improper', says PM

Prime Minister Thaksin Shinawatra has blamed police for not acting over the ``improper'' advertising of a soap product which featured live models taking a shower in public.

Mr Thaksin said police should not hesitate to ban advertisements deemed improper, and they did not have to wait for a decision from their superiors.

The advertisement for Nivea cream on Wednesday caused traffic jams in Bangkok as motorists stopped to gaze at supermodel and actress Methanee Kingpayom, or Luk Kate, and other models taking a shower wearing nothing but skin-colour swimsuits on the back of a truck. City hall had earlier warned the manufacturer that its advertisement could create a consumer backlash.

Dabitch's picture

fantastic, thanx.

I guess it'll be eons before Thailand features ads like the gucci pubic hair ad/the smegma7 [oh, right thats not its real name] YSL perfume ad with the full frontal nude male.

good on 'em for drawing the line in the sand. :)

AnonymousCoward's picture

I think it is " OUT OF THE BOX " I like it as a Creative person

And how about country's politician's and 'care taker of the society's......about Massage is getting boost in Thailand by officials.....or is it ok to earn more revenue?

I dont really see sex in the ad .

Dabitch's picture

hehehe.... Good point Kishor. Is this another Thai government move to threaten action if the shower proves to be damaging to the country's reputation.... Like the video "Dirrty" with Christina Aguilera which carried a poster promoting "Thailand's Sex Tourism" .... Instead of doing something about the prostitution, they boycott Christina. Genious!

anonymous's picture

Hi, i'm an Art Director from Holland
I just had my holliday in Thailand for now 1 question keeps spinning in my head...are the opportunities for een Dutch Art Director in Thailand? Are there design and advertising agencies where i can work? if you know something or more than mail me ad partymaarten@hotmail.com

thanks