A man writes a letter to a friend: "I had my cousins from Stockholm, visiting last week" his voice over reads, in a thick northern accent.
Cut the the cousins from Stockholm, admiring all that the north of Sweden, a.k.a Norrland, has to offer.
"Schysst. Schysst. Jätteschysst" they declare, beers in hand, looking at the view. "Supernajs" All of this simply means, nice, really nice and super nice.
"I don't know why they love Norrland so much" our man ends the letter with "but I suppose they just wanted to be themselves for a while"
End card: Norrland's Guld (literally, the gold of Norrland)