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North Carolina Education Lottery (NCEL) new campaign “Winners Club” - Pizza Party / Jackpot Scratch - (2022)

Life inside the North Carolina Lottery Winners Club is getting pretty crowded, and the fact that their latest scratch-off games are packed with prizes is only creating more winners. That’s the premise behind agency Cactus’ first campaign for North Carolina Education Lottery (NCEL), entitled “Winners Club,” since becoming the lottery’s agency-of-record account earlier this year. The first TV spot, “Pizza Party,” in the campaign is now airing regionally. The latest spot, “Jackpot Scratch,” which hilariously shows how North Carolina Lottery scratch off games can help a struggling marriage, just started airing.

The concept behind the Winners Club campaugn, which was part of Cactus’ pitch, is the concept of this not-so-exclusive, fictional club that all North Carolina Lottery scratch-off winners can join. The club itself is pretty magical, where even the laws of physics don’t always apply. Case in point: the end of “Pizza Party” where a tiny chihuahua named Andy steals a huge slice of pepperoni pizza without anyone noticing. That is until he’s running from the room with it dangling from his chihuahua-sized mouth.


“Pitch work almost never gets produced,” Shea Tullos, Cactus Group Creative Director says, “and for the North Carolina Education Lottery to partner with Cactus to bring the Winners Club to life in this way was a tremendous honor.”


Adds Susan Singley, Director of Advertising for the North Carolina Education Lottery, “Cactus brought their strategy to life in the Winners Club campaign. Through this campaign, we’ve created a fictional world that our scratch-off winners can quickly imagine themselves being part of. The Winners Club has the potential to be a campaign we continue for years to come.”

Client: North Carolina Education Lottery

Project: “Winners Club” (:30)


Agency: Cactus, Denver, CO

Group Creative Director: Shea Tullos

ACD/Art Director: Rachel Hickey

ACD/Copywriter: Andy Bartosch

ACD/Art Director: Hailey Simon

Production Director: Brooke Woodruff

Sr. Producer: Paul Watson 

Sr. Producer: Ali Moeller

Account Director: John Dobson

Account Managers: Rian Rosado + Mayowa Adelugba

Project Manager: Rachel Mauti

Lottery Intelligence Supervisor: Ethan Nosky


Production Company: ArtClass

Director: Ryan Ebner

Line Producer: Larry Gold


Post-Production: 11 Dollar Bill, Boulder, CO

Editor: Wayde Samuel

Producer: Mike Negri

Managing Partner: Josh Eggleston


Audio: Coupe, Boulder, CO

Engineer: Greg McRae



Client: North Carolina Education Lottery

Project: “Winners Club” (:30)


Agency: Cactus, Denver, CO

Founder & CEO: Joe Conrad 

Group Creative Director: Shea Tullos 

Associate Creative Director / Art Director:  Rachel Hickey

Copywriter:Abby Cotter 

Art Director: Joshua McCrary

Copywriter: Andrew Hajjar

Production Director: Martha Douglas 

Account Director: John Dobson

Account Manager: Rian Rosado

Account Manager: Mayowa Adelugba

Lottery Intelligence Supervisor: Ethan Nosky

Rachel Mauti: Project Manager

Director: Brandt Lewis

Director of Photography: Daniel Bombell

Line Producer: Joe Murray


Post Production: 11 Dollar Bill, Boulder, CO

Producer: Mike Negri  

Editor: Wayde Samuel

Colorist: Herman Nieuwoudt


Audio Post: Coupe Studios, Boulder, CO 

Senior Engineer: Greg McRae

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