Novartis Calcium Sandoz - Bone Bridge Pillar - ambient, India

Advertising is everywhere in India it seems. Here even the pole holding up a bridge has been fitted with extra curves in order to become a bone advertising Calcium enriched Sandoz for strong bones. Saatchi & Saatchi Mumbai push the ambient advertising limits.

Client: Novartis
Agency: Saatchi & Saatchi Mumbai

Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter; Amit S Acharekar
Production Manager: Anand Siva.

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