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In the fall of 2020, Nissan Motor Co., Ltd. conducted an independent survey based on the hypothesis that “customers who are interested in cars may like cats.”
As a result, about 80% of women in their 20s and 40s who want to buy a car turned out to also be “cat lovers”, and about 60% usually see images of cats on SNS etc. With this in mind, Nissan Motor Co., Ltd. has developed “Nyasan Days, a light car for cats.” No, seriously. It's so cute!
Client: Nissan Motor Co., Ltd