O HUI "Beautiful Lips" (2015) 2:30 (South Korea)

Here's a neat idea from Korea. If I'm understanding correctly, it's hard for couples in Korea to express their heartfelt sentiments. So, 9Fruits created a lipstick-shaped digital recorder. The idea being this:
Lipstick adds color to the lips. Why not add beautiful words to the lipstick.

They gave both couples here a recorder that encouraged them to say something sweet to each other in their own way, on their own time. Digital Lipstick came in a package of two. One for each partner. When they put the two lipsticks together, they could hear the recorded messages while an LED lamp blinks in the color of the lipsticks.

In addition, O HUI has a digital activation where you can send your loved one a beautiful message via ‘Lipstick Calligraphy.’ Visit the site, write something, and send your sweetie a card written out in calligraphy using lipstick. Probably helps if you understand Korean.

Very cute ad.

Client: OHUI
Agency: 9fruits media

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