Adrianne Haslet-Davis was in the audience at the Boston Marathon finish line when the bombs went off, and she lost the lost the lower half of her leg. A professional ballroom dancer, she refused to give up dancing. After months of training, she danced a slow foxtrot on the finish line of the Boston Marathon, and did it triumphantly.
“Heroes of Summer”, created by Positivity, will be driven by paid social media engagement across Facebook, Twitter and YouTube, and will also receive support through Oberto-branded POP displays at major retailers across the country. Additionally, the campaign will be supported through online media buys on national active lifestyle media including Men’s Health, & Runner’s World. Consumers will also be able to share their own story of personal triumph or inspiration through the “Heroes of Summer” contest where they will have the chance to win a Toyota 4-Runner. Details of the contest will be outlined on the official Oberto “Heroes of Summer” microsite.
“Oberto is honored to shine a light on everyday heroes across America -- from those overcoming overwhelming obstacles to those supporting their communities – that embody our brand message of “You Get Out What You Put In,”” said David Lakey, Vice President of Marketing at Oberto Brands. “Our “Heroes of Summer” program aims to inspire Oberto consumers with diligence, perseverance and optimism, that they can achieve their personal goals and overcome life’s hurdles.”