Office Depot OfficeMax "Cool table" (2015) :15 (USA)

Hell yeah you can sit at the cool table with your new backpack. Go get 'em!

Client: Office Depot OfficeMax
Agency: McCann New York
Co-Chief Creative Officer - Tom Murphy
Co-Chief Creative Officer - Sean Bryan
Group Creative Director - Steve Doppelt
Group Creative Director - Daniel Rodriguez
Associate Creative Director/Copy - Nick DiLallo
Associate Creative Director/Art - Ryan Quigley
Co-Head Account Management - Neil Frauenglass
Group Account Director - Dina Hovanessian
Account Executive - Chris Alexander
Senior Project Manager - Matt McLaughlin
Executive Strategy/Analytics Director – Christine Villanueva
Senior Strategist – Michele Kim
Chief Production Officer - Nathy Aviram
Senior Producer - Minnie Tran
Business Affairs - Erin Levine
Executive Music Producer - Eric Johnson
Music Producer - Michael Ladman
Production Company: Moxie Pictures
Director: Frank Todaro
Editorial Company: Mackenzie Cutler
Editor - Dave Koza
Music Company: Beta Petrol
Mix Studio: Sound Lounge
Sound Engineer: Tom Jucarone
Graphics: Trollback

AnonymousCoward's picture
T.B.'s picture

Ummm... so Jansport backpacks get you to the cool table, but you only advertise the Swiss Gear backpacks, which are on sale? So are you saying that if you shop at Office Depot or Office Max, you'll never be at the cool table? Kind of an "Ad Fail" if you ask me.

Robin's picture

My thoughts exactly! It only promotes the "haves and haves not"