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I like the stop animation, but the kid choir got old fast for a 30 second comeercial.
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PermalinkI don't think the :30 works as well as the :60. You lose a lot of the cutest gags--a paper cutter for carving turkey, a trashcan for the fruitcake. Plus, the timing isn't as good. But the :60 is brilliant from start to finish IMHO.
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