In this newly created role, Jiravara and Wanramai will join forces with the existing management team to strengthen Ogilvy’s leadership position in the Thai market. They will be focusing on driving client businesses towards Modern Marketing, using Ogilvy’s integrated approach of data, creativity, and technology to accelerate business growth. Both will report to Nopadol Srikieatikajohn, Chairman of Ogilvy Thailand.
Jiravara was appointed the Managing Director of Ogilvy Thailand in January 2016, after taking the role of Managing Director for Ogilvy Public Relations for the past 8 years. Since joining Ogilvy in 1995, she has accumulated insightful understanding and skills in all arts of communications and has executed hundreds of strategic campaigns to drive clients’ business growth. She has great experience in handling various blue chip international and local clients across industries, from energy, consumer goods, food and nutrition, retail, health, beauty, fashion, IT and corporate communications, as well as cooperation with government agencies and NGOs. Her ongoing mission is to transform businesses towards Modern Marketing, using Ogilvy’s innovative solutions to inspire real change.
Jiravara said, “With the lingering impact of the recent global issues, there has never been a more profound need for brands to connect with consumers in a much more humanized way. As I step into the new role, I will concentrate on utilizing my consulting skills and understanding of consumer behaviors to help brands create meaningful engagements with consumers while making sure they have maximized their potential and get measurable business results. I strongly believe that Ogilvy’s proven track record of creative excellence combined with our modern approach to marketing will ensure long-term business success for our clients.”
Wanramai has been with Ogilvy Thailand since 2005. She was promoted to General Manager of Soho Square, a business unit within Ogilvy Thailand in 2010 before taking on the role of Managing Director in 2012. Throughout her tenure at Ogilvy Thailand, she has dedicated herself to creating effective communications works and making brands matter for clients across industries. Wanramai is well known for her extraordinary skills in client leadership and business consultation . She has been working with industry leading clients in nutrition, health & wellness, as well as technology to overcome business challenges and build stronger brands, using an integrated marketing approach that encompasses advertising, CRM, and digital solutions.
Wanramai said, “It is undeniable that recent catastrophe has brought in a highly uncertain time for brands and businesses around the world. The key challenge for marketers today is to consider every possible consequence for their businesses and use all the resources they have to take advantage of the situation. My tasks ahead will focus on transforming businesses to be more personalized and responsive, so they can connect better with consumers and gain more tangible results. I really look forward to helping our clients rise and thrive along this journey, and I am sure they will find that Ogilvy is the right partner in preparing their businesses for the future.”
“While people and organizations around the world are adjusting to the new way of life following the effects of Covid-19 and inequality movements, we, as the creative transformation agency, are well-positioned to support brands to not just meet but surpass customer and business needs. As a truly global agency, we have enviable access to resources from across the network as well as from local experts. We understand at a deep level how diversity and inclusiveness can empower creativity and drive sustainable business growth. As part of their new role as Senior Executive Group Directors, Jiravara and Wanramai will work to ensure that this legacy is nurtured, and that Ogilvy will continue to deliver best in class performance for our clients regardless of the challenges we are facing.” said Nopadol Srikieatikajohn, Chairman of Ogilvy Thailand.