Ogilvy Tapped to Lead Global Brand Strategy for Enterprise Holdings

Ogilvy today announced it has been selected by Enterprise Holdings to lead global brand strategy for the company as it looks to support customers and drive future growth in the evolving mobility market. Enterprise Holdings, Inc. owns and operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Enterprise also offers carsharing, truck rental, fleet management, retail car sales, vanpooling, exotics, as well as travel management and other transportation services aimed at making travel easier and more convenient for customers.

Ogilvy is partnering with Enterprise Holdings to further strengthen its trusted brands as the company looks to continue to lead in the changing mobility landscape. This includes Ogilvy's Growth & Innovation unit developing overall brand strategy, positioning, architecture, identity and design standards.

“Mobility has grown just as we have and as we look ahead, it’s exploding with new possibilities. As we continue to build and invest for the future, we were looking for a strong partner to work alongside us to unlock new growth opportunities and help us deliver on our brand purpose,” said Randal Narike, Executive Vice President, Global Mobility and Customer Experience at Enterprise Holdings. “Their team brings a deep understanding of the mobility landscape and a data-driven approach to building brands that will bolster our efforts to be the leading mobility provider in the world.”

Andy Main, Global CEO at Ogilvy, said: “We’re thrilled that Enterprise Holdings has chosen Ogilvy to be its brand strategy partner. Their purpose and ambition create an opportunity to further enhance their trusted brands while also shaping where mobility goes next. We’ve seen first-hand how mobility has started to revolutionize entire industries and provide an ever-growing mobility ecosystem. We look forward to partnering with the team at Enterprise Holdings to create innovative ideas and scale them to drive value for Enterprise, their customers and mobility business partners.”

About Enterprise Holdings
Enterprise Holdings, Inc. is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services to make travel easier and more convenient for customers. Privately held by the Taylor family of St. Louis, MO., Enterprise Holdings, manages a diverse fleet of nearly 1.7 million vehicles through a network of more than 9,500 fully staffed neighborhood and airport rental locations in nearly 100 countries and territories. For more information about Enterprise Holdings visit www.enterpriseholdings.com.

About Ogilvy
Ogilvy has been producing iconic, culture-changing marketing campaigns that have grown brands and businesses since the day its founder David Ogilvy opened up shop in 1948. Today, with 132 offices in 83 countries, Ogilvy’s singular ambition is to be the best creative partner and platform for growth on the planet. Ogilvy’s deep expertise in almost every field coupled with its award-winning global network allow it to scale value-driving ideas at lightning speed – all powered by world-class creativity to give clients an unfair advantage in this complex, noisy, hyperconnected world. In 2020, two of the world's most prestigious creative award shows, D&AD and The One Show, recognized Ogilvy as the Network of the Year, a reflection of its ability to use creativity to transform business and culture. Ogilvy is a WPP company (NASDAQ: WPPGY). For more information, visit Ogilvy.com, and follow Ogilvy on Twitter, Instagram, Facebook, and LinkedIn.

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