/** */ Old Spice - I Will Live Forever - (2012) :30 (USA) | Adland

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Old Spice - I Will Live Forever - (2012) :30 (USA)

Believe in your SMELF says Old Spice and mocks everything olympic as well as every self-improvement tape ever made. Pass the crackers.

Luxury. Comfort. Privilege. Muscles. These benefits and more could all be yours, when your eyes watch this commercial.

Client: Old Spice

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors - Jason Bagley, Craig Allen
Copywriter - Jason Kreher
Art Director - Max Stinson
Producer - Jeff Selis
Account Team - Michael Dalton, Diana Gonzalez, Yaya Zhang
Executive Creative Directors - Mark Fitzloff / Susan Hoffman
Agency Executive Producer - Ben Grylewicz

PRODUCTION
Production Company - Biscuit Filmworks
Director - Tim Godsall
Executive Producer - Holly Vega
Line Producer - Rick Jarjoura

EDITORIAL
Editorial Company - Arcade Edit
Editor - Geoff Hounsell
Post Producer - Ali Reed

VFX
VFX Company - The Mission Studio
VFX Supervisor - Rob Trent
VFX Producer - Diana Cheng

MUSIC + SOUND DESIGN
Music+Sound Company - Tonefarmer
Producer - Tiffany Senft

MIX
Mix Company - Lime
Mixer - Joel Waters
Producer - Jessica Locke

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