ONE Campaign "Poverty is sexist" (2017) 1:00 (UK)

This vignette spot shows women around the world being told no at every turn. It ends with the thought that none of us are equal until all of us our equal. And while it is a powerful thought, some of the vignettes highlight something else other than poverty and in some cases veer into the unbelievable. While it is easy to believe women in South Sudan are being held as sex slaves, because we know it to be a fact a woman sitting at a conference table in Japan being told no is hardly a reflection of "poverty," nor is a German mother telling her daughter to wear a pink shirt. And the one scene in which a young kid is forcing himself upon who I assume is his girlfriend-- even that isn't poverty so much as rape. It's hard to make an overarching blanket statement about the entire world's approach to equality of the sexes because it necessitates the removal of any sort of nuance that is usually part of the culture. And if you are going to strip away all nuance then the ad had better work, and this ad only half works. Perhaps if they'd brainstormed some better vignettes it would been stronger

Client: ONE campaign
Creative director: Meagan Bond

CMO: Roxane Philson
Agency: Don’t Panic
MD: Joe Wade
Account director/producer: Helen Jackson
Creative: Saxony Goodwin
George McCallum
Sophie Rogers
Christopher Ross-­Kellam
Project assist: Robyn Kasozi
Media Strategy: Ellie Moore

Production house: STINK Films
Director: Chiara Grabmayr
Producer: Amalia Rosen-Rawlings
Production manager: Georgia Eyres
Head of production: Andrew Levene
DOP: Doro Goetz

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