On October 17, 2007, the most luminous names in advertising gathered at a black tie gala at The Metropolitan Club in New York City to witness the induction of three of advertising’s greatest legends—Phil Dusenberry, Tim Delaney and the late Paul Rand (1914 – 1996), into The One Club’s Creative Hall of Fame. As former Creative Hall of Fame inductee and 2007 Hall of Fame Chairman David Abbott observed, being inducted into the Creative Hall of Fame is a “pat on the back from those who really knew.”
[Left to Right] Swanepoel, Dusenberry, Warlick, Delaney, Abbott
Following are quotes from the evening:
“I was fortunate to be married to a fellow creative. I could wake up in the middle of the night with an idea and immediately be able to get a professional opinion. Gave new meaning to “being rejected in bed.”
--Phil Dusenberry, on how his marriage helped bolster his career
“It’s much better being inducted than being indicted.”
--Phil Dusenberry, Former Chairman BBDO North America and 2007 Inductee into the Creative Hall of Fame
“The thing he liked the most was the thing he liked the least—not knowing what would happen from one minute to the next.”
-- Allen Rosenshine, Chairman of BBDO Worldwide, on Phil Dusenberry’s feelings about the ad industry
“We had an unlimited budget, but we somehow managed to exceed it.”
-- Phil Dusenberry, on making blockbuster commercials for clients like Pepsi and GE at the height of his career at BBDO
“I’ve never had my name in a New York Times crossword puzzle, so go f*#@ yourself!
-- George Lois, legendary ad man and former Hall of Fame inductee, on multi-award-winning designer Paul Rand’s reaction to seeing George’s name in a crossword puzzle
In addition, as part of its induction of the legendary Paul Rand into its Creative Hall of Fame, The One Club for Art & Copy turned to Imaginary Forces to create a video introduction of the design icon for its black tie gala. The resulting four-minute film captures the seminal role Rand played in design and design thinking, using an animated mix of his logos and layouts set to music, along with the words of the master himself.
Imaginary Forces was given an old on-camera interview that Rand did before he died, in which he talked about the essence of graphic design and its similarities to fine art. Excerpts from the video—years old and on VHS tape—are used in the film, but visually manipulated and re-mixed by I.F.’s creative team on the project, which was lead by director Mark Gardner.
In addition to the video, the One Club also provided I.F. with some of Rand’s literature as well as a collection of his original prints. The I.F. team researched additional source material from Rand’s career on its own, to provide added visual depth to the film.
“The brief the One Club gave us was wide open,” Gardner explains. “They wanted a film that would sum up his philosophy, personality and work.
“We needed to get across a sense of who he was, not just the work he'd produced,” Gardner explains about the creative approach I.F. took. “That’s why we decided to use his image and voiceover rather than tape interviews with other people talking about him. Also, as he never produced any film or animation on his own, we needed to bring the work to life for the context in which it would be shown. We knew the style of work lent itself to very simple and humorous animation and transitions, and this fitted perfectly with the rhythmic jazz soundtrack we chose.”
The short was produced for I.F. by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee.
More pictures from the evening:
[Left to Right] Delaney, Abbott, Dusenberry
[Left to Right] Dusenberry, Delaney
[Left to Right] Levenson, Warlick, Swanepoel, Delaney, Abbott