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One Show Student winners on "Doritos" live brief.

The print category received 376 entries. A Gold Pencil was awarded to art director/writer duo Elliot Nordstrom and Phil Van Buren of the University of Colorado for their campaign titled “There is Only One” which artfully featured the unique Doritos chip as the standout in a sea of generic potatoes chips, tortilla chips and crackers.

Other highlights of the show include a Gold Pencil awarded in the Interactive category to art director Thomas Jonsson and writer Cark Fredrik Jannerfeldt of Berghs School of Communication, Stockholm for “We don’t like banners,” an innovative computer plug-in program that would detect where advertising banners are placed and override them with your own personalized content. The tag line reads: “What if the Internet was just like a bag of Doritos. Filled only with the stuff you like.”

The design category received the greatest number of entries this year with 374. A Gold Pencil was awarded to designer and illustrator Ronald J. Cala II of the Tyler School of Art, Temple University for his “Hope for Peace” optical illusion poster depicting the black cutout shape of two young frolicking children, with the image of a dove visible in the negative white space.

The 2008
College Competition Pencil Winners are:

Category Award Art Director Writer School
PRINT GOLD Elliot Nordstrom & Phil
Van Buren
Elliot Nordstrom & Phil
Van Buren
University of Colorado / Boulder
PRINT SILVER Jiashan Wu, Ryan Wi
& Yangjie Wee
Jiashan Wu & Ryan Wi Parsons The New School for
Design / New York, NY
PRINT BRONZE David Gonzalez, Dev Gupta,
Dale Austin & Travis Weber
University of Texas – Texas
Creative Program
Aiden Ho, Brigham White J. Smith Miami Ad School / Miami Beach,
TELEVISION BRONZE Justin Stielow Timothy Bildsten Miami Ad School / Miami Beach,
TELEVISION BRONZE Raquel Gimenez Jake Dubs VCU Brandcenter, Richmond,
SILVER Jeongjyn Yi Jeongjyn Yi School of Visual Arts / New
BRONZE Brenda G. Cevallos Matt Miller Brigham Young University
INTERACTIVE GOLD Tomas Jonsson Carl Fredrik Jannerfeldt Berghs School of Communication
/ Stockholm
GOLD Ronald J. Cala II (Designer
& Illustrator)
Tyler School of Art, Temple
SILVER Stacy Mann Harry Kniznik (Writer)

Charles Austin (Photographer)
The Creative Circus / Atlanta
BRONZE Kelly Hanner (Designer &
Texas State University

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Modemac's picture

Where can I download the "We Don't Like Banners" anti-ad plug-in? A program like this would be immensely useful for many Nete users...and I don't just mean anti-commercial fanatics, either. Those of you with kids would no doubt want this for when your kids go online.

Dabitch's picture

There's a few anti-banners options that might work for you.

The firefox add-on (any operating system) AddBlock Plus is pretty darn good.

Ad Free (Windows - so I haven't tried it)