There were some interestings wins in the One Show, Mother took home a gold for a self-promotinal piece - The Uncarriable Carrier Bags. Don't worry, unlike some they actually do ads for clients as well.
Jim Haven and Matt Peterson from Creature / Seattle managed to wing this don't drink and drive campaign for MADD (Mothers against drunk driving). As you can see the media placement is a school. They won gold for 'Exceptional Innovation in Media'.
More credits: the Agency Producer was Mary McCain Production Company was Atomic Props and the 'Content Strategist' was Holly Petitjean.
The creative team at Mother London who did these "Uncarriable Carrier Bags.", were Cecilia Dufils, Markus Bjurman, Tobias Carlsson, Jonas Wittenmark