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Intellectual property is a tricky field, it's far easier being a divorce lawyer. Perhaps that explains why Todd Turner and Brandon Sweeney's "OOPS" divorce attorney billboard from 2015 keeps being recycled by other attorneys. Or should I say "O💍PS" billboard? Featured in the most recent edition of the book "Hey Whipple" which you can peek at here and here on adland, it's one of Todd's best-known billboards, and he makes standout OOH on the regular.
It's so simple to get you can pass it at 60 mph and still register that you should call Kuhn & Kuhn Law Firm if your ring-exchange ceremony was an "oops".
A really easy message to understand as a great billboard, in a category where billboards are usually pretty terrible, will get noticed. This billboard got noticed so much that other law firms simply copied it. Oops!
The Rousell Law Firm, LLC, in Louisiana ran this billboard in July 2020. Or at least, that's when they made a facebook post with this image.
Fliphound, a digital billboard automation company, uses the "oops" concept as an example of "creative" that you could use for any legal billboard. They suggest it's just a list of ideas to use for inspiration.
*Sigh*, so where am I going with this, you ask? You've read enough badland twin ads to know that one can not have the copyright of an idea, you can patent an invention, you can trademark words, names, slogans, and logotypes, and you can copyright an execution - words, images, music, films, etcetera and so on. But the core idea is not something you can nail down legally, really. What you can do, however, instead of scouring the web for "inspiration" for a great billboard is hire the guy who comes up with great billboards consistently, as Todd Turner does and his portfolio proves.
Creatives should be treated with the same respect as any other skilled person in any industry, if you've seen great creative work, give the creative the credit for it. Ours is a skill that we hone for years, don't just gank someone else's idea and pretend you came up with it.