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OPPO and Sid Lee Invite Fans to Show Off Their Own UEFA Champions League Tricks in TikTok Challenge

Sid Lee has taken to TikTok to activate the technology brand’s sponsorship of the UEFA Champions League and connect the partnership to OPPO’s new brand proposal “Inspiration Ahead.”   

 

The digital campaign, called #OPPOShadowSkills, features influencers and football freestylers inviting TikTok users to showcase their footballing prowess, inspired by the skills on display each week during the UEFA Champions League. From Haaland’s gravity-defying headers to Bellingham’s clinical finishing, users have been trying, and not always succeeding to replicate their heroes.  

  

The challenge was created to raise brand awareness and focus on the OPPO Reno8’s unique product feature - powerful night video and imaging technology - ensuring quality shots in low-light environments. In effect, making the unseeable seeable, whilst showcasing real fan stories of all the practice that happens behind the scenes in order to reach the top. 

Running for the duration of the UCL Group Stages, the campaign invites fans to recreate the best skills on display after each match. They are then incentivised to post videos of the skills they’ve recreated with the very best #OPPOShadowSkills in line to win prizes including UEFA Champions League tickets and OPPO Reno8 phones. 

 

The campaign was launched on the 21st September with the influencers sharing a call-to-action film on their social channels, alongside an impactful Key Visual with the tag line ‘Dare to Shine’. A hero film (launching 25th October) and additional films were created by the influencers demonstrating and encouraging fans to recreate the best tricks from the UCL matches.   

 

Eliza Li, CMO, OPPO Western Europe Commented:The campaign was effectively planned and executed. It connects OPPO with users through the UEFA partnership and showcases OPPO's aim to inspire people through our products in a creative way.” 

 

Stephan Hall, CEO, Sid Lee London: “OPPO plus Tik-Tok plus UEFA Champions League, What a line up!! We’re delighted with the result and very much look forward to continuing to build OPPO’s brand through their sport partnerships.”  

Credits OPPO  

CMO: Eliza Li  

Brand Lead: Vita Hsu  

Project Lead: Trevor Wang  

Digital Lead: Lily Jiang  

  

Credits SidLee  

ECD: Stephane Soussan  

Copywriter: Max Harrington  

Art Director: Jessy Kikabou  

Business and Operations Directors: Gareth Hall/Mike Grumbridge  

Project Lead: Sam Bridgwater  

Digital Lead: Cassandre Geron  

Producers: Lucy Dunn/Darren Young  

  

Credits Kode (Production House)  

Director: Pete Banks 

Exec producer: Jack Goodwin 

Producer: Rob Wildsmith 

Line producer: Sam Katz 

Agency: Sid Lee 

Production manager: Hannah Bilverstone 

Production assistant: Pete Wilson 

Production runner: Barney Hartwill 

Location manager: Tom Elgood 

DOP: Noël Schoolderman 

Focus puller: Ant Hugill 

Clapper loader: Steph Holby 

Steadi cam: Josh Brooks 

Grip: Daniel Essex 

Grip assist: Josh Bull 

Self shooter: Ricky Gibb 

DIT: Ben Manning-Wade 

Playback operator: Liam Coles 

Camera car driver: Anthony Bugge 

1st AD: Andrew Potter 

2nd AD: Andrew Vanneck 

Runners: Kleo Andreou, James Williams 

Drone OP: Barney Clark 

VFX Supervisor: Dave Aldhouse 

Sound recordist: Michal Kuligowski 

Gaffer: Mik Casserly 

Electricians: Paul Facer, Bruce McHaggy, Vianni Kernanet 

Genny OPP: Darren Jackson 

Art Director: James Middleton 

Art assistants: Yousif Al-Karaghouli, Tomomi Kishimoto, Jude Lilley 

Sports Choreo: Andy Ansah 

Wardrobe: Krishan Parmer, Suzie Street 

Hair & Make-up: Lu Hinton 

HMU assistant: Sarah Buitelaar 

 

1st AD: Andrew Potter 

2nd AD: Andrew Vanneck 

Runners: Kleo Andreou, James Williams 

Drone OP: Barney Clark 

VFX Supervisor: Dave Aldhouse 

Sound recordist: Michal Kuligowski 

Gaffer: Mik Casserly 

Electricians: Paul Facer, Bruce McHaggy, Vianni Kernanet 

Genny OPP: Darren Jackson 

Art Director: James Middleton 

Art assistants: Yousif Al-Karaghouli, Tomomi Kishimoto, Jude Lilley 

Sports Choreo: Andy Ansah 

Wardrobe: Krishan Parmer, Suzie Street 

Hair & Make-up: Lu Hinton 

HMU Assistant: Sarah Buitelaar 

 

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