/** */ OPPO launches with FRED & FARID Los Angeles 'Look for the good #LivelyTogether' an uplifting Holiday campaign | Adland

OPPO launches with FRED & FARID Los Angeles 'Look for the good #LivelyTogether' an uplifting Holiday campaign

A film directed by Bob Jeusette encourages all of us to look to the bright side of 2020 highlighting the real stories of real people to spread the brand’s positive spirit and connect closer with audiences in different European countries.

Everyone agrees, 2020 has been a tough year, but OPPO, one of the world’s leading smart device manufacturers and innovators, believes there is also some good to take away. “2020? The worst... but in the end, maybe it wasn’t such a bad year after all?

2020 forced us to grow up faster than expected in such a short amount of time. The lockdown established in most countries of the world gave the opportunity for many people to have extra time on their hands. Sometimes they were able to focus on self-care to improve their mental and physical health, set up new routines, and/or finally start those meaningful projects that had been postponed for years. 

For the the launch of the new Reno4 lite in Europe, OPPO unveiled “Look for the good #LivelyTogether” a positive global campaign developed by OPPO and FRED & FARID Los Angeles to spread the brand’s positive spirit and connect closer to audiences in Eastern Europe.

 For this European campaign from OPPO, the agency found a common insight of resilience & hope across different countries during this special holiday season: the idea was to recall that despite such a difficult time, some good things have happened throughout the year.

Fred&Farid LA commented : “Being based in Los Angeles, we found it very exciting and modern to work for a global tech giant, based in Dongguan (China), for the European market. This shows how our industry has become global.”

Directed by Bob Jeusette (Imposter), the campaign shot in a studio in Kiev, Ukraine, features many real people on colorful backgrounds telling their uplifting stories, from little to big milestones, new hobbies and exploration, to new pets, relationships, and even growing families. With a pleasant dose of reality, the campaign is a welcome twist on a traditional holiday theme.

Title of ad: LOOK FOR THE GOOD 

Client: Oppo EEU

Agency: FRED & FARID Los Angeles

Chief Creative Officers: Fred & Farid

Creative Director: Nicolas Berthier 

Junior Art Director: Bridget Callahan

Business Director: Nathan Smith, Jules Chaffiotte 

Account Supervisor: Mariam Salcido 

Executive Producer: Amanda Van Caneghem 

Senior Producer: Andy Caramanzana 

Business Affairs: Michelle McKinney & Alex Lebosq

 

Production Company: Imposter

Director: Bob Jeusette

EP: Avtar Khalsa

Line Producer: Sara Bailin

Service Production Company: Limelite X Kinomoto  

EP: Vlad Bolyelov 

Producer: Nastia Ivashchuk 

DP: Hugo Carlier / Anton Fursa 

Production Designer: Alexey Velichko

Wardrobe: Marine Gabaut  

Wardrobe assistant: Kostya Goncharuk

Hair/Makeup: Nataly Esmurzieva

Photographer: Michael Fedorak

Editorial: Cabin Edit 

Managing Partner: Carr Schilling

EP: Adam Becht

Editor: Matt Schaff

Producer: Katy Lester

AE: Matt Simmons

Composer: Ali Helnwein

Audio Mix: Lime Studios 

Finishing: Shape+Light

Lead Flame: Sarah Marikar 

Flame Assist: Austin Lewis

VFX Producer: Arielle Weir

Executive Producer: Cara Lehr

 

Place of shoot: Kiev Ukraine 

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