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Opportunity Village and R&R Partners teamed up over the past year to create short-form and long-form awareness pieces on adults with disabilities and their families. The new campaign officially kicked off an unprecedented three-month fundraising campaign in support of one of the country’s most underserved demographics.
The “Gift of Opportunity” campaign will run until July 15 and be spread out across all mediums throughout the state of Nevada, including radio and television spots, print publications, billboards and social media platforms.
All proceeds from the campaign will go into the myriad programs and services Opportunity Village provides to nearly 2,000 adults with disabilities annually in Southern Nevada.
“Adults with disabilities have so much to offer to this world and it’s incumbent upon us to make sure they are treated with the same dignity and respect their brothers and sisters receive every single day,” said Bob Brown, President & CEO of Opportunity Village. “We couldn’t be more thrilled to partner with R&R Partners on this campaign, and we hope the state of Nevada will soak these messages up and rally around such a wonderful cause.”
The “Gift of Opportunity” campaign collateral features Opportunity Village clients Carlos H., Dana W., Sean M. and Johnny and Lia B., all of whom are enrolled in various programs at Opportunity Village. They also feature family members and direct-care staff.
Carlos is enrolled in PRIDE, an Opportunity Village program that serves adults with the most profound physical and intellectual disabilities. Dana and Sean are artists in the Fine & Performing Arts program, and Johnny and Lia are both involved in Opportunity Village’s Employment Resource Center.
Donations for this campaign can be made at OVgift.org or by calling 1-833-OVGIFT1.
Advertising Agency: R&R Partners, Las Vegas, NV (USA)
Associate Creative Director: Jessica Hazen
Associate Creative Director: Jason Luery
Copywriter: Katie Visconti
Social Copywriter: Andrew Crumley
Sr. Project Manager: Denise Goldbaum
Executive Producer: Don Turley
Production Company: Working Pictures
Director: Bobby Sheehan
Executive Producer: Sara Sheehan