Organ Donation: The accident - print France

CLM BBDO, Paris show us that subtle art direction can communicate a big idea. That is, if you spot it.

Photographer: Cédric Delsault
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Head of Art: Sylvie Etchemaité
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Account manager: Pascal Couvry

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Anonymous Adgrunt's picture
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Allan1's picture

I take it you mean the superhero flying pose the body is in?

Dabitch's picture

DING DING DING! Congratulations sir, you win a bike.

purplesimon's picture

What other superhero poses are there? Just wondering...

Neaner's picture

Hands on hips, chest full of air. Two fists, bent arms and straight wide stance with legs. One arm bent, the other arm straight up ready to take off. Anything shot from frog perspective.

purplesimon's picture

Hmmm, those poses make me think of an aerobics teacher :)

Dabitch's picture

Ah, but they are only mild mannered aerobics teachers by day... Dum dum DUM!

Allan1's picture

Well, let's not forget the Spiderman web swinging poses - mostly hanging from the webbing/'thread' by both arms overhead, and swinging your legs back and forth to an 'L' position (keeping them together). Then again, Spidy with his hands bent back, shooting his web stuff from his wrists.

Of course, there's the flying pose, with both hands forward - either with them in fists, or pointed forward, like a diving pose.

Being around back when Batman was on TV, with Adam West, I still recall 'The Bat' (or was it 'The Batusi'?) - revived for Pulp Fiction, which involved putting your hands up, with the first 2 fingers extended, and spread (so you could look through them), and your elbows up to the side [of course, you switched hands - one up, one down].

purplesimon's picture

I think they should have just put the underpants on the outside of the jeans, no need for poses :)

Allan1's picture

When I was 5 years old, I used to draw small* pictures of Superman, flying in that same pose. Of course, he had a cape.

*==> small = 1 inch long.

TDD's picture

Superman's dead.

jacque-stone's picture

surely this is just too disturbing!

purplesimon's picture

I've just realised that the person/idiot now being called a hero was crossing the road where there was no crossing, because he couldn't be bothered to walk a couple of metres to the left and cross in the correct place.

Let's hope they don't donate his brain!