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Origens Brasil - Imaflora (2016) 1:55 (Brazil)

By empowering small local producers and giving them reasons to stay in the Amazon, they'll stay in the Amazon and won't sell their forest to illegal loggers. Using QR Codes, it connects consumers to producers. Each product has a different logo, which leads to a different story. Details include the producer, what region they are in, photos of people harvesting the ingredients, his tribe and more. This way, Brazilians living elsewhere will hopefully start to think of the rainforest as a place where people actually live and thrive, and not just some place "over there." QR Code trees to preserve real trees. Neat idea. I don't know how big QR code usage is in Brazil, but hopefully its sizable enough to make a difference.

Agency: LDC
Client: Imaflora
Title: Origens Brasil
Agency President: Guga Ketzer
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini and Sérgio Mugnaini
Head of Design: Eduardo Tallia
Designers: Eduardo Tallia and Paula Padilha
Art Directors: Eduardo Tallia, Gregory Kickow and Gustavo Lacerda
Copywriters: Thiago Bocatto and Alex Adati
UX: Fabrício Kassick
Executive producers: André Michels, Ana Luisa Andre and Sid Fernandes
Project manager: Karina Rebelo
Planning: Ken Fujioka, André Troster and Aline Prates
Media: Daniel Chalfon and Adriana Favaro
Account manager: Natalie Gruc
Production house - web: Gumini
Production house - audio: Big Foote
Production house - film: O2
Director: Alex Gabassi
Client approval: Patricia Cota Gomes

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