British menswear brand Orlebar Brown is marking its 15th anniversary with a new WHAM!-inspired capsule that draws people into the brand’s happy place of playful, colorful flamboyant summer fun. And by "flamboyant summer fun" we mean retro sexy George Michael hair and tight beach shorts on Jordan Barrett. Wow.
To amplify the capsule, creative and culture consultancy The Sunshine Company teamed up with RSA Films to create an effervescent social, digital, online, in-store, print, OOH and editorial campaign worthy of the capsule’s vibrant colors, bold prints and daring geometrics.
Comprising of character-focused films and hero campaign imagery, the campaign which launched globally on May 1st and will see three films released throughout May, echoes the new capsule by capturing the essence of summer, and all soundtracked to the perfect pop song: WHAM!’s 1983 smash hit, “Club Tropicana.”
Directed by Marie Schuller and featuring Jordan Barrett (aka “Model It Boy of the New Era”), the light-hearted triptych of films mirror Orlebar Brown’s true spirit of “holidaying better” by tonally capturing sunshine, good times and happiness.
Orlebar Brown’s Founder and Creative Director, Adam Brown said: “Orlebar Brown turns 15 this year and we wanted to mark the occasion with a capsule that truly celebrates the happiness, sunshine and good times that we associate with our best holiday moments. The energy and flamboyance of WHAM!’s feel good Club Tropicana classic is the perfect fit for this, and with help from Sunshine and RSA Films, we've created a campaign filled with fun, color and character.”
Brand: Orlebar Brown
Clients: Adam Brown (Founder & Creative Director), Trevor Hardy (CMO), Luke Williamson (Head of Creative)
Agency: The Sunshine Company
Founder & Chairman; Chairman - Al MacCuish
EVP Creative & Entertainment - Cat Hope
Creative Director - Ursula Underhill
Head of Production - Lesley Williams
Agency Producer - Hestor Manning-Marsh
Business Director - Ben James
Junior Account Director - Rosie Beard
Production Company: RSA Films
Director: Marie Schuller
DOP: Marz Miller
Producer: Nancy Ryan
Production Manager: Elspeth Vince
Editor: Marie Schuller / Kris Shiel
Colourist: Jax Harney
Sound - No.8
Online - Wild Island
Service Company: TPO Mexico
Service Company Producer: Gabriella Barraza
That was perfection.